This week I had the privilege of speaking with Theresa Springer of Eagle Home Mortgage. Theresa is an experienced Originator and Sales Manager who brings us a wealth of knowledge in the areas of marketing, sales, efficiency, and relationships.
Jay’s Interview with Theresa Springer
In the interview, I asked Theresa to share a few of her habits and best practices that have helped her become a top producer in the mortgage industry. We covered a range of topics, including Social Media strategies, building relationships with RE Agents, as well as how she overcomes objections.
I just finished my interview with Michael Hanson of New York Life, and I’m excited to share it with you. Michael was recently named the Pacific Agencies Partner of the Year for 2015, and in this interview, he shares exactly how he and his team achieved this honor.
In my discussion with Mike, we covered a variety of topics: Sales, Networking, Time Management, Leadership, and more. My favorite part of the interview was Mike telling his story of moving to Boise, knowing only five people in the whole city, and trying to figure out how in the world he was going to build a sustainable living in the Life Insurance Business.
Well… he did it, big time.
Nick Carpenter is the owner of Sales Clubhouse, a full-service mortgage and real estate marketing company that offers done-for-you marketing solutions for LO’s and RE Agents. Nick wrote a Guest Blog Post for PressOn this week providing 4 Simple Ways for LO’s to Use Paid Facebook Ads, and his article received some outstanding feedback. I then met with Nick later in the week to interview him about how he helps Loan Officers with their marketing, and to talk about the steps required to build a successful online presence.
I spent about 20 minutes with Nick picking his brain and asking him questions about the best ways for Loan Officers and RE Agents to leverage the power of Social Media in their branding efforts. In the interview, you’ll hear Nick and I discuss:
- Why You Need an Online Presence, Especially if You Are Already Successful Offline
- The #1 Mistake Loan Officer’s Make in Their Online Efforts
Most loan officers agree that the mortgage business is really a relationship business if you want to have long term success. Sure, you can generate leads with paid traffic, hire people to cold call, and get more rankings on Google for organic searches. The real pleasure though is doing business with people you know, like, and trust.
This is where Facebook ads can come in to help supplement your referral partnerships and be able to generate extra home buyer and seller leads to pass out to Realtors.
Can you generate mortgage clients with Facebook ads?
Of course you can.
I am excited to share with you my conversation with Kelli Cowell, both my friend and a Regional Account Manager with Essent Guarantee Inc. Kelli has been in the Mortgage/RE Industry since 1998, and thrived in every position she has held. I met Kelli years ago when I was managing a Wholesale Lending office and witnessed for myself why she is such a prolific salesperson… (here’s a tip – she’s successful at sales because it never feels like she is selling you anything!)
One of the most common mistakes that Mortgage and RE Professionals make is trying to grow their business with “traditional Networking.” That is, they work to meet and do business with masses of people that they don’t know…
CEO/Speaker/Author Bob Beaudine makes the compelling argument that the best-of-the-best do business with what he calls their “WHO.” Your “WHO” are the people that know you, like you and trust you. Bob built his business on the premise that when it comes to relationships in business, “you already know all the people you need to know.”
This is such a timely interview that will provide helpful insights to Mortgage and RE Pro’s in the areas of Google Rankings, YouTube Video’s, and Marketing Best Practices.
Daryl is the owner of Customers on Demand, and he specializes in assisting Mortgage Originators and RE Agents achieve Page-1 Rankings on Google by using YouTube videos. Daryl is an expert in Web Design, Social Media, SEO, Pay-Per-Click Marketing, Direct Mail Campaigns, and Video Marketing. His sole objective is to help clients attract more customers.
I’m excited to share with you my recent interview with Sean Browning, National Head of Retail Lending at Sierra Pacific Mortgage Company. Sean started his career as a Top-10 originator with GMAC, and has personally originated over $500 Million in production in his career. Since 1996 Sean has been in mortgage banking leadership positions with a focus on mentoring, managing and instructing loan officers across the nation.
Last week I interviewed Jay Crowell, Senior Vice President Cornerstone Home Lending Inc. Jay manages a top producing team, (Top 1% in production for mortgage origination in the Nation), while also funding over $59M in personal production in 2013 as well.
Leon Baker was my guest last week and we had a great conversation that you won’t want to miss. Leon is an 18 year mortgage industry veteran who has a tremendous reputation as a man of “service” and lives out the principle of “give first” with his clients and RE Agents. Leon had his best year ever in 2013, closing 185 Units for over $28M in total loan volume, good enough to make him the #5 producer in the Nation at First Mortgage Company.